Not convinced I like the new logo for Pepsi and Mountain Dew. Especially considering it cost 1.2B dollars. Here’s a little article on the history of the Pepsi logo as well.
JG
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Josh Griffin has been in youth ministry for 15+ years and serves as the High School Pastor at Saddleback Church. [read more]
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Geoff Stewart serves the Jr / Sr High School Pastor at Peace Portal Alliance Church in Surrey B.C.
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nice subliminal image of the fat white swirl on the regular vs. the skinny one on the diet pepsi. kinda slams half their customers…
wish they would have spent 1.2 billion coming up with a pepsi that tastes like coke. then i would have called their campaign a success.
HAhahah …
JG
looks like a smile. The real one looks happier than the diet one
the new logo stuff is horrible. the swirl is supposed to be a smile in the new logo. the diet pepsi max logo has the biggest smile of them all. even dumber is the fact that the diet has sugar abbreviated as “sug.” carb and cal are common, but “sug?” really?
check out: http://www.underconsideration.com/brandnew/ for some articles on this and other rebrandings.
a smile? still makes me think of a fat white midsection…not that there’s anything wrong with that!
The Mountain Dew rebranding is horrendous. It looks like an off-brand look-alike
The new logo looks like the Obama logo. Coincidence? Or extreme campaigning?
Kyle! So funny…i was just gonna comment on how much I thought it looked like the Obama campaign logo. If their slogan is “the taste of change,” I will know that the democrats own pepsi.
I am so not into the Mountain Dew makeover. That’s my favorite soda, but I agree … it just looks like a cheap knockoff. Ug. Count me as unimpressed.
I personally don’t like it.
Before & After magazine has an interesting take on this topic: http://www.mcwade.com/DesignTalk/2009/02/does-pepsis-new-logo-work/#comments