Just finished up What Would Google Do? by Jeff Jarvis. It was a really interesting read – helping unpack the Google way of doing business and transferring those game-changing principles to your world. I enjoyed it a lot, the first two thirds more than the ending act I have to admit. In the main section of the book Jeff teaches us how to be more Googly, sharing principles of how to build business through relationships, how (and why we must) hear and respond to our customers and tons of other great insights about the new work ethic and new speed of business: instantaneous. The illustrations are fantastic and deepen his points throughout. Then he changes pace and begins to apply its own principles to various industries – some were a total hit and interesting, some not much honestly. Of course, I was wishing he had done a chapter on churches or non-profits than I would be singing a different song. All in all a very helpful book that I enjoyed reading and translating internally to youth ministry and the church. B+
JG


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