See, Feel and Hear The Changes at Your Church

Josh on January 17th, 2010

Talked to a youth pastor not too long ago about transitioning the reputation and image of this church in his community.  The church didn’t have a positive image or reputation, so he was asking about some strategies for helping move them forward in this process. Up front, let me tell you that a church in transition is always challenging. How do you let them know about the new direction you’re going? Here are a couple of thoughts that might help or springboard you to the right direction if you’re in this position:

The first strategy is for people to SEE about the change – so you can focus on increasing your marketing in your community. Take out some modest newspaper ads, Google ads and set up a “under new management” banner (only somewhat kidding). Announce your shift in priorities, direction or style.

Seeing probably isn’t enough – they need to FEEL the change. Get out in the community. Send hand-written letters to everyone in your town. Get behind mass service projects, random acts of kindness, open a foodbank, etc. Get out there and let them know the changes they are reading on a banner outside the church are making a difference in the hearts of people inside  it, too.

Then, word of mouth kicks in and they HEAR about your church. They break down and come give it a shot, and you’re there to invite them to trust Jesus and become part of the movement that is emerging in your community.

JG

Related posts:

  1. HSM Summer Theme Today I announced the direction for our summer program in...
  2. The Outside Church You would think that a church is there to help...
  3. Can You Feel the Love Tonight? At the series finale for Love in Action kicked off,...
  4. Google Ads on the Blog OK, so when I first posted Google ads on the...
  5. 10 Sins of a Dying Church Thought this post on Ministry Best Practices was great. May...

No comments.