This weekend we hosted a parent panel in HSM and it was incredible. I’m going to post some of my learnings about the setup this week, but wanted to point you toward a great article from Forbes that helped me a ton beforehand. I saw a link randomly on Twitter from DC Curry, and it was so good I passed it on to each of the panelists during the preparation week, too. Here’s a clip of it, follow the link for the rest:
- Don’t feel compelled to let every panelist answer every question, but do make sure each one gets some air time, but do try to keep their contributions short to allow others to participate. I don’t believe in contrived one-minute rules, you have to use your judgment.
- Keep the time tight, redirect mercilessly if they run on. You are the boss!
- Tell the panelists at the outset that you will call on them at the end to give 2 sentences to give their takeaways at the end. Stick to it. Keep them breathless. Keep everyone breathless.
- In advance of the panel, get each panelist to give you at least one question they would like to be asked by the other panel members, and one they would like to ask others.
- If you can swing it (I can in most cases), have a 15 minute huddle with the panelists before, start a fist fight there, and then stop it just before the panelists come to blows. Let them take the fight into the ring. Fist-fight interruptus works every time.