For those of you who have never heard of the Tim Tam Slam- I’m sorry. I’m sorry you haven’t experienced this cultural, communal phenomenon. I’m sorry you haven’t tasted this creamy, chocolate bonanza. I’m sorry. The reason you don’t know about it is because no one has told you- and that’s against the rules. Wait, rules? How can a no-holds-barred-chocolate-bonanza have rules!? Calm down. There are only two:

• Rule 1) You must tell people about Tim Tam Slam
• Rule 2) Never slam alone

It’s not an exaggeration to call the Slam a communal experience. It’s an experience that’s meant to be shared, both in participation and awareness.

By most accounts Tim Tam Slam has Australian origins, but also has a strong tradition in the UK. To begin the Slam, bite a small corner off the chocolate cream cookie (said Tim Tam), turn to the other end and bite the other corner. You now essentially have a cookie straw to drink your hot chocolate (or tea in the UK). Dunk the Tim Tam into the hot chocolate and begin to suck. When the hot chocolate gets to your tongue you pop (or slam) the entire cookie in your mouth and let it dissolve without much chewing, if any at all. What ensues is a rush of chocolate intensity you’ve yet to experience. Clearly, this degree of chocolate consumption is not an exercise for the weak of heart!

I introduced the Slam to my high school students at our winter retreat a few weeks back. It was a strategic decision that went beyond just having some giggles with the students. There were 4 main reasons I wanted to do the Slam at camp:

1. Tradition- The students in my high school ministry love being a part of something bigger than themselves. Of course, this is not unique only to our group, but their level of commitment to tradition is one I haven’t seen before. I’ve commonly heard, “but we’ve always done ________” from adults, but here students love saying they’ve been a part of/dressed up for/planned/attended something for years. I knew by unveiling the Slam at camp we would be creating a new tradition for them to enjoy.

2. Buzz- Our winter camp was at a program camp that usually packs out with 400-500. Our weekend was particularly low in attendance and I worried some of the buzz or energy students get when they’re around hundreds of peers might be lost. My hope was that the mystery surrounding the Slam (“Tim Tam Slam? What is this madness? Tell me!”) could help create some anticipation that we could use as fuel for other camp activities.

3. Momentum- After what would have surely been a successful maiden of voyage of the Slam, our students would have bought into the tradition aspect and we’d have higher buy-in and more buzz for the next occurrence of the Slam (or more specifically the camp or event where it took place) therefore perpetuating reasons 1, 2, 3, and…

4. Teachable moment- Remember those rules? Well, those rules in the hands of a wily youth pastor could turn the Slam into an illustration describing following Jesus, evangelism, things we’re passionate about, etc and how we’re supposed to share those things that change our lives and make us do goofy things.

Just to clarify, I’m not claiming ownership of the Slam, nor do I think its some sort of ministry miracle. It is, however, something that when used thoughtfully, can be used for the good of ministry. And anything that reminds us to be intentional, strategic, or thoughtful in ministry is a great thing.

I haven’t cashed in on that teachable moment yet, but the Sunday morning message moment is coming. It won’t be an earth shattering illustration, but hopefully one that students can immediately relate to, personalize, laugh about, and share…. or at least give us another excuse to do the Tim Tam Slam!

Matt Johnston is the High School Pastor at Journey of Faith in Manhattan Beach, CA. He’s been alive for 26 years, in youth ministry for 8, and married for 3. The married part has improved the first two parts greatly- coincidence? He also enjoys slamming Tim Tams on occasion. You can follow Matt on Twitter, if you’re into that sort of thing.