Josh GriffinMore PostsHow to Communicate with Students

Thought we would take a quick look this week at ways to communicate with students—ways that are Hot or Not. Here’s our take; feel free to offer your opinion in the comments as well:

HOT: Facebook
This is where our money is at right now—the highlight of the tools we’re using to communicate with students. The only downside is that a youth ministry page requires constant updates and management to really be effective. And there’s a desire to spend time on our OWN pages instead of building up the church site. Facebook is where it’s at, so get on board to get it mastered just in time for your students to move on to something else.

NOTE: Our junior high ministry uses Facebook, but not as strategically as high school. We walk a fine line due to the reality that Facebook has age restrictions, but most junior highers are still there.

NOT: Email
When you’re communicating to parents, email is as hot as can be. The older people get the more possessive/stagnant they become with technology. Students on the other hand are quick to jump on what is next, usually before adults have even heard of it. If you are emailing students and it is working, realize that it is a miracle of God and won’t last very long. Email is out.

HOT: Texting
Probably right up there with Facebook is texting—it comes in two flavors: individual and mass, and both work incredibly well. Use a service like Simply Text or Duffled to build a list of everyone, and don’t discount the power of a personal text from their small group leader or youth pastor. Texting is where it is at right now for sure.

NOT: Paper
You’ve gotten very good at Publisher 2003. I get it. You like clip art and flyers made on the church photocopier. We do too, but those days have past. Sorry to be the one to break it to you.

HOT: Facebook event pages
Different from your main Facebook page are the event pages you create for service projects, mission trips, or special events. These are usually syncing with many students’ phones now, so you get calendar reminders as well as triggers built into to social media. A classic win-win-win situation.

HOT: Calendars
Calendars, if they make it home, have a tremendous return. Put a magnet on the back and you might get on the refrigerator for 2-3 months!

NOT: mass postcards in the mail
The shelf life is just too short for a postcard for a series and the cost is typically prohibitive, too. I love these and am sad to see them already fading out, but unless you’ve got cash to spare or a cheap printer to crank them out this one is dropping quickly.

HOT: individualized postcards from small group leaders
This one will never go out of style. Try it out this week: Pick up some postage-paid postcards and scribble out a few handwritten notes this week and see if it works. Or just trust us…no technology will ever replace the power of a handwritten note!

This post was written by Josh Griffin and Kurt Johnston and originally appeared as part of Simply Youth Ministry Today free newsletter. Subscribe to SYM Today right here.

Josh GriffinMore PostsPOLL: Graduated Seniors at Summer Camp


This year we’re making a change to our summer camp policy and allowing just-graduated seniors to attend camp. I’m excited about it and think that it will take a while for the culture to change but it could be really neat. From recent conversations I would think that allowing seniors to attend camp is probably the more common policy – seems like a best practice of many youth groups/churches. Of course, it depends on the camp rules as well! Vote in today’s poll and let’s see how it turns out.

JG

Josh GriffinMore PostsPromotion Calendar/Schedule for Summer Camp

This year we’re trying to be as intentional as possible when promoting our summer camp. Registration opening is just around the corner – thought I would post the schedule that some of our team came up with and we’re hoping to go by this year. Would love to know best practices/ideas that are working for you getting students to camp, too!


Registration Opens April 14/15

- Posters/signage
- Stage announcement/video
- Text message blast (include parent camp list from last summer)
- Business card as students leave
- Email to parents
- Facebook page / Instagram flood
- Big church bulletin announcement

Postcard Mailer May 1st

- Postcard to current Life Group students

Invitation Mailer May 8th
- Letter to incoming freshman
- Letter to graduating seniors
- Facebook / Instagram flood
- Last year’s Summer Camp promo services

May 12/13
- Announcement/video in services
- Facebook push again
- Text Bomb
- Parent monthly newsletter push

Summer Camp Friend Challenge May 19/20

- Bring a friend to camp challenge (design what that look likes)
- Big Church bulletin tear off card
- Camp video with friend challenge twist played at weekend services

Pull Registration Report June 12th

- How many in each grade are registered?
- Do we need to push one grade over the other?
- Text Bomb
- Facebook blast

All weekends after June 12th:
- Stage announcement
- Facebook blast
- Text messages throughout the week
- Instagram

Registration ends July 8th

July 10th: Parent Meeting & Leader training
· Leader training/dinner 6-7:30- team colors announced, cabin lists handed out
· Parent/student meeting- all payments due, cabins assigned, rules/guidelines given, packing list, general camp info

JG

Josh GriffinMore PostsGUEST POST: Promoting Winter Camp

Every event the question comes up: How are we getting the word out? And, of course, every few months the answers morph and change as the world of communication evolves. What we’ve learned is that there is no one answer that suffices. We have to repeatedly communicate to both kids and parents in lots of ways. We utilize our website, posters, invitation cards, text, Twitter, but far and away the most effective the past few years have been Facebook and YouTube. I work with middle school students, so some of them are not old enough or their parents do not allow them to have a Facebook page yet. However, the majority of families in our community either have a student or a parent who’s on Facebook, so we have a profile for our ministry that we update daily. The challenge is to keep up with where students are at and be creative in capturing their attention. Every week we have students make announcement videos, and when we have a special event like camp we’ll make special promo videos. Here are 2 fun, creative videos we made to promote our winter camp this year.

Kevin Mahaffy is the Middle School Pastor at Southwest Community Church in Indian Wells, CA. Check out his blog and more at http://revkevjr.blogspot.com/.

Josh GriffinMore PostsMaking Announcements Fun and Memorable

This weekend we did our best to make announcements memorable with ParkerBot the Awkward Robot. The idea was to announce our Pumpkinfest event coming this Friday night – so during the middle of the traditional announcement we had the robot come on stage and interact with the emcee. It was a funny bit – I think that the robot is going to make an appearance at the event, too.

Parkerbot Visits HSM from HSM on Vimeo.

Just saw that we posted a little video of it, too. Fun!

JG

Josh GriffinMore PostsGUEST POST: High Schools Need Youth Pastors – They Just Don’t Know It

This year for our ministry has had a ramped up focus on our local high schools that we feel is the final frontier of the student mission field. We have 3 major schools on the peninsula that our church is on, encompassing 4000+ students, a very daunting figure. But what an opportunity, and lets face it, students are not flocking to the Church with questions and concerns anymore so its all the more important that we be where they are. The problem is that many schools are phasing out or not allowing Youth Pastors or religious groups to be present in the school anymore.

We recently encountered one of these schools and it took 9 months of emails, follow up calls and persistence to get a meeting with the administration. In that meeting we presented what I felt was a well thought out case as to why the school needs us as much as we need them and here is what we brought to the table.

Promise not to Promote: This was the disarming opening to the conversation, as we said in no uncertain terms that we would not advertise, promote or invite any students to our program, nor would be bring in any fliers, candy or any other bribe into the school. This is non-negotiable for both the school and us because we are not the missionaries doing the heavy lifting just the supportive spotters.

Commitment to Connect: The transition into High School for some is easy and for others it can be painful and lonely. For students that have trouble making meaningful connections early in their high school career, they can end up making unhealthy connections with the first people that will talk to them. We committed to being a connector of students, being present in the first weeks of the school year and throughout the year with the intention of helping students make meaningful friendships with other teens involved in the ministry. For the school, the idea of having someone partner with them in helping students make a more successful and less stressful transition into the school was a huge plus.

Heart of Encouragement: There is something about affirming words from someone you respect that speaks to the heart on a different level. As Youth Workers, we are not parents nor are we teachers and because of our unique relationship with students, the words we say speak volumes to students. The look on our students faces when they see us walking down the hall is priceless, unless of course they are avoiding me (which happens too). A youth worker going out of their way to visit a school tells a student that they matter.

Respect: High School principals in many cases are public enemy number one, and we all know that students love to rally around a cause and in a school that can be despising leadership. Our role needs to be one where we come alongside the administration and our students and in the midst of frustrations that students may have that we will encourage them to submit to the authority that the school has (1 Peter:2:13-14) over them. Modeling respect for the school’s administration is important and the administration will love to know that we are not undermining anything that they are doing.

Relationship: Youth Workers have a relationship with students that the schools just cannot offer and for that reason we can be really helpful. Our voice is unique, and unlike parents or teachers, students choose to spend time with us and for that reason, the respect that they have for us is often earned and not expected. Our opinions, concerns and thoughts are influential in the lives of our students and as often as parents call on us to walk beside their students in times of trial, I suggested schools could do the
same. In our meeting with the school we provided a comprehensive list of all the students who were a part of their school and active at our youth group. We proposed that we would be available if they became concerned with any of our students and we could come along side the family and school and working through whatever the issues might be. This was a big seller for the school, as it became very clear that being in the school was about mentoring and investing in our students, not recruiting and proselytizing the lost.

I am so convicted of the value that investment of just one hour per school every two weeks can have in the spiritual life of our students, the perceptions of Christianity and Pastors to their friends, and the opportunities that we will have to live out a relationship with Christ to the teachers and administration of the schools we are serving. This is the case for getting into the schools and if you read my previous article you can read about the benefits to your ministry of being at the school. This is a huge win for both the schools and us as Youth Workers.

Geoff Stewart is the Pastor of Jr & Sr High School for Journey Student Ministries at Peace Portal Alliance Church and regularly contributes GUEST POSTS to MTDB. Be sure to check out his Twitter stream for awesome ministry goodness. Want to get in on the fun and write up a guest post yourself? See how right here.

Josh GriffinMore PostsHSM Kenya Mission Trip Promo Video

Here’s a video we used to promote an upcoming mission trip to Kenya with HSM. I’m so excited to go back again this year.

JG

Josh GriffinMore PostsMusic Video: Life Groups Win

The boys put together what may be our best Life Group promotion video ever. So fun … Life Groups win.

JG