In ministry we have to meet students where they’re at, and in this age, that place is social media. Social media has been an incredibly powerful tool in our ministry for connecting with our students and community. Here is how we are using it:
Facebook: The great thing about Facebook is that almost every student has one. I actually do the majority of my work on Facebook. Because students rarely check their email, Facebook is one of the main resources our ministry uses to communicate with students. Through it, we can advertise upcoming events, invite them to serving projects, post pictures and videos from previous events, and simply advertise our ministry as a whole. We also us it to create “groups” for every ministry team, missions team, small group, etc. Groups are an awesome way to build community and share specific information.
Instagram: For those of you who are unfamiliar with this phenomenon, Instagram is an app on smart phones that allows you to have your own profile where you can post, “like,” or comment on pictures. Since there are so many students that have these, we made an account for our ministry. It has proven to be an excellent way to advertise all of the things we have going on. We also post pictures of students or funny things we see to give our ministry personality.
YouTube: We make sure we upload every video onto our ministry’s account. Not only do we upload the promo and teaching videos we show during the weekend, we also post clips from the service (mostly from the speaker). Every once in a while we will compile a short video with the main points of the speakers message to catch students up on what they missed or remind them of what they learned. After we upload our videos, we share them on Facebook and spread it to as many people as possible.
How are you using social media in your ministry?