Book Review: Made to Stick

on September 4th, 2007

Just finished reading Made to Stick, a new book on making your messages stick as opposed to so many others that fly in one ear and out the other. This is not a Christian book – though many of my applications will be contextualized to the church setting – it is a business best seller. I’m not going to lie to you, this is some next level stuff – a medium-intensity read but way beyond the other more simple books I’ve been plowing through lately.

And I love it. I love the examples of what sticks. I love figuring out why they stick. And I’m dying so that mine will stick, too.

The book focuses on principles of simplicity, unexpectedness, concreteness, credibility, emotional and story. The results are astounding, and I’m putting a ton of it into action in my communication tasks even today. I can think of 5 things I’ve done differently the past 10 days directly related to my learnings in the book. A great, well-illustrated book that will help the message stick. A+

JG



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Droopy's at 8:19am September 5

Can i borrow your copy?

Best of 2007: Books That Challenged | More Than DodgeBall - Youth Ministry Blog by Josh Griffin - Saddleback Church Youth Ministries at 11:30am August 27

[...] Made to Stick (read my review here) – in short, a fantastic book for people with a message. A must [...]