The New Pepsi Logo

on October 27th, 2008

Not convinced I like the new logo for Pepsi and Mountain Dew. Especially considering it cost 1.2B dollars. Here’s a little article on the history of the Pepsi logo as well.

JG

Kami at 2:09pm October 27

nice subliminal image of the fat white swirl on the regular vs. the skinny one on the diet pepsi. kinda slams half their customers…

Mike S. at 12:34am February 10

I personally don’t like it.

Before & After magazine has an interesting take on this topic: http://www.mcwade.com/DesignTalk/2009/02/does-pepsis-new-logo-work/#comments